STEP 1 - I help you to understand who it is you’re targeting
I use my market research skills to paint a picture of your ideal customer.
This process brings them to life. It tells you how your product or service can solve problems for them.
And it gives me a steer on the type of content most likely to resonate with them.
STEP 2 - I create a smart content strategy so that there’s a purpose to your content
Imagine stepping stones across a fast-flowing stream, with you on one side and your prospect on the other.
Each piece of content acts as one of these stones. And a content strategy tells you where to place them.
With a strategy in place, it’s easier for your prospect to cross over the stream and become a customer.
STEP 3 - I write engaging content that attracts and converts your ideal customer
I’m a copywriter and a content marketer. And that means I can write different types of content depending on your needs.
As a copywriter, I’m at home writing creative, persuasive copy that gets your prospects to act. That might be to sign up to your email list, to get in touch on your website, or even to buy your product.
And as a content marketer, I’m skilled at writing blogs, articles and ebooks that educate and entertain. The type of content that builds trust with your ideal customer over time.