A copywriter and content marketer based in London
I’m Tom Cross - a London-based creative copywriter and content marketer.
But I do much more than write compelling content.
My background is in market research. That means I know how to uncover your ideal customer’s problems and find out what matters to them most.
These insights bring your ideal customer to life. And they tell me the type of content that will resonate with this specific audience.
Market research expertise isn’t common among copywriters. But it’s a pretty important skill to have. Because the more you know about your ideal customer, the more likely it is your content will entice them.
“From the outset, Tom was highly collaborative and helped us see content from a strategic level. He lead the development of customer personas, identified their unique pain points and established a clear direction for which content should be developed to engage them.”