Why you need to know what matters to your prospect

The content that resonates most with your prospects is content that solves problems for them.

Do that consistently and you’ll build trust with them over time.

But you can’t build this trust if you don’t know what your ideal customer’s problems are in the first place.

I use my qualitative research expertise to explore your ideal customer’s values, pain points and motivations.

My process includes one or a combination of the following:

• Interviews with your existing customers

• Interviews with stakeholders in your company

• A workshop session where we map out what matters most to your ideal customer

• Social listening

The end result?

You get a detailed profile of your ideal customer, with ideas for the kind of content that’s most likely to resonate with them.