A guide for creating content that resonates
Once you know who you’re targeting with your content, it’s tempting to just start creating it.
But it’s not a good idea.
A recent study by the Content Marketing Institute found that those brands with a documented content strategy considered themselves twice as effective at content marketing as those without one.
My content strategy helps you map out objectives for your content efforts.
I work with you to define a big idea that can run through all of your content, as well as other key themes that can be turned into specific pieces of content, from cornerstone pages to ebooks.
If you want your content to result in new leads, it pays to have a strategy in place.
You’ll feel like you’re laying out stepping stones, guiding your prospects on a journey from casual visitors to your site to loyal customers.