Great content can do wonders for your brand
The content you create is your most powerful marketing tool by far.
You can use it to grab your prospect’s attention. It can turn first-time visitors to your site into engaged followers and even new customers.
But it’s tough to write engaging content if you don’t really know who it is that you’re targeting.
That’s why you have to get to know your ideal customer. What matters most to them? What keeps them up at night? And how can your content solve their problems?
I use my market research expertise to answer these questions and create a profile of your ideal customer.
I create stepping stone content strategies to lead new customers to your brand. And I write compelling content that has your prospects nodding their head, wondering if you’ve read their mind somehow.
“Tom has worked with us on a variety of important projects for demanding, global clients. And I’ve been equally impressed whether he’s creating punchy, engaging ad copy or developing just the right tone of voice for a branding project. I’d have no hesitation in recommending him if you’re looking for a creative copywriter.”